Wednesday, September 9, 2009

Profiling Booklet 3G, Nokia's foray into Netbooks

Another dumb dead piece of meat from Nokia stable?

The Finns are turning up the heat and in style! Two back to back announcements on the mobile computing front seems to have turned the spotlight on Nokia World event on September 2nd at Stuttgart, where it will unveil atleast one of the two new flagship devices on which the fortunes of the beleagured Mobile giant would seem to rest. Lately Samsung, Apple and RIM have taken a lot of sheen away from Nokia lately.
The first would be Nokia’s first foray into the wworld of netbooks, with its Booklet 3G. Nokia Booklet 3G is based on Intel Atom processor, features 10.1” screen, weighs 1.25 kilograms, measures “slightly more than two centimeters” and supports 3G/HSPA and Wi-Fi connectivity as well as A-GPS support. The netbook also sports Nokia’s broad suite of Ovi services. Besides, the mini-laptop comes with an HDMI port for HD video out, a front facing camera for video calling, integrated Bluetooth and an SD card reader. It is rumoured that Booklet 3G runs Microsoft Windows 7 Home Premium, an operating system that lacks certain security and other features that enterprise users may require. Moreover, the system features 10.1” screen, low-performance Atom processor, lacks DVD playback, but weighs 1.25kg, just like a fully-fledged business-oriented ultra low-voltage notebook. Overall, those peculiarities do not make Nokia Booklet 3G as a good mobile PC for travelling.It does pack a 12 hour Hercules battery which is so in line with Nokia’s DNA! The 12 hour battery is a dream and a differentiator in a world of netbook wannabees!

The world of netbooks is becoming increasingly crowded and the party will hit the deck with the iTablet that is scheduled sometime early next year. So long, it is a rat race and Nokia joins the hoard. While there are many views on which way the device evolution is leading upto, my take is that netbooks are just another step in device evolution and this evolution would finally end somewhere in the smartphone space or thereabouts. In that respect, Nokia could have done better getting its smartphone portfolio and user interface in order, rather than descend into the crowded spaces of Netbooks. We will watch how the Booklet with the Nokia tab does for Nokia. If the prices are as indicated, around the $799 range, then this like the N 97 could end up becoming the non starter. Granted that the device looks neat and dapper, but it is only incremental in what it brings to the table not radical enough.
Overall, it remains to be seen, whether Booklet 3G becomes popular. But at this point it does not seem to be a successful return of Nokia to the world of x86-based personal computers. Instead, Booklet 3G looks like a test vehicle to investigate the needs of Nokia’s clients.

Watch the Nokia Booklet 3G on the following YouTube Videos:

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