Sony pictures has launched a game release on Twitter for its soon to be released movie, Terminator Salvation. The game would allow Twitter users to join the human resistance against the machines in Sony Pictures Releasing its first-ever game created for the social networking platform.
This initiative is unique in many ways, since it Is Sony Pictures first attempt at advertising their product by using Social Networking tools which directly speak to their TGs. Sony Pictures International executive vice president marketing Sal Ladestro said, “We think this is the perfect environment for the Terminator game as it allows users to interact with the movie, their friends and other game players instantaneously.” A viral marketing campaign of this scale is one to be watched from the perspective of user involvement, engagement translating into a creating awareness and achieving a vital objective (making the Terminator Franchise successful).Needless to say, if the game catches the fancy of the public it would be a great promotional move for the movie and may ignite similiar actions in future.
Sony denied any monetary compensation to Twitter but Twitter can certainly leverage its property as a new means for advertisers and marketers to promote their products in the future, rather than the passive and traditional method of displaying banner ads.
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