Crystal Gazing: Mobile Technologies that will impact 2009 - 10

Mobile technologies/trends to watch in 2009 and 2010
1. Bluetooth 3.0 —will likely include features such as ultra-low-power mode that will enable new devices, such as peripherals and sensors, and new applications, such as health monitoring. Bluetooth 3.0 is intended to support "classic" Bluetooth, Wi-Fi and ultrawideband (UWB). It's possible that more bearers will be supported in the future. Wi-Fi will allow high-end phones to rapidly transfer large volumes of data.
2. Mobile User Interfaces (UIs) — UIs have a major effect on device usability and supportability. They will also be an area of intense competition in 2009 and 2010, with manufacturers using UIs to differentiate their handsets and platforms. Companies should expect consumer interfaces to drive new expectations of application behavior and performance. Better interfaces will make the mobile Web more accessible on small devices, and will be a better channel to customers and employees.
3. Location Sensing — Location awareness makes mobile applications more powerful and useful and will be a key component of contextual applications. Location sensing will also enhance systems, such as mobile presence and mobile social networking. The growing maturity of on-campus location sensing using Wi-Fi opens up a range of new applications exploiting the location of equipment or people.
4. 802.11n — 802.11n boosts Wi-Fi data rates to between 100 Mbps and 300 Mbps, and the multiple-input, multiple-output technology used by 802.11n offers the potential for better coverage in some situations. 802.11n is likely to be a long-lived standard that will define Wi-Fi performance for several years. High-speed Wi-Fi is desirable to stream media around the home and office. From an organizational perspective, 802.11n is disruptive; it's complex to configure, and is a "rip and replace" technology that requires new access points, new client wireless interfaces, new backbone networks and a new power over Ethernet standard. However, 802.11n is the first Wi-Fi technology to offer performance on a par with the 100 Mbps Ethernet commonly used for wired connections to office PCs. It is, therefore, an enabler for the all-wireless office, and will be considered for replacing older 802.11a/b/g systems in 2009 and 2010.
5. Display Technologies — Displays constrain many characteristics of both mobile devices and applications. During 2009 and 2010, several new display technologies will impact the marketplace, including active pixel displays, passive displays and pico projectors. Pico projectors enable new mobile use cases. Battery life improvements are welcome for any user. Good off-axis viewing enables images and information to be shared more easily. Passive displays in devices, such as e-book readers, offer new ways to distribute and consume documents. Display technology will also become an important differentiator and a user selection criterion.
6. Mobile Web and Widgets — The mobile Web is emerging as a low-cost way to deliver simple mobile applications to a range of devices. It has some limitations that will not be addressed by 2010 (for example, there will be no universal standards for browser access to handset services, such as the camera or GPS). However, the mobile Web offers a compelling total cost of ownership (TCO) advantage over thick-client applications. Widgets (small mobile Web applets) are supported by many mobile browsers, and provide a way to stream simple feeds to handsets and small screens. Mobile Web applications will be a part of most B2C mobile strategies. Thin-client applications are also emerging as a practical solution to on-campus enterprise applications using Wi-Fi or cellular connections.
7. Cellular Broadband — Wireless broadband exploded in 2008, driven by the availability of technologies such as high-speed downlink packet access and high-speed uplink packet access, combined with attractive pricing from cellular operators. The performance of high-speed packet access (HSPA) provides a megabit or two of bandwidth in uplink and downlink directions, and often more. In many regions, HSPA provides adequate connectivity to replace Wi-Fi "hot spots," and the availability of mature chipsets enables organizations to purchase laptops with built-in cellular modules that provide superior performance to add-on cards or dongles.
8. Near Field Communication (NFC) —NFC is emerging as a leading standard for applications such as mobile payment, with successful trials conducted in several countries. It also has wider applications, such as "touch to exchange information" (for example, to transfer an image from a handset to a digital photo frame, or for a handset to pick up a virtual discount voucher.NFC is likely to become important sooner in emerging markets, with some deployments starting by 2010.

Wireless technologies that will impact India significantly in 2009

(2G,3G, Wimax and WiFi/VoIP: My choice of wireless technologies that will impact Indian telecom scene in 2009. However, more than the technology and its acceptance, I have focused on the stumbling blocks and hence what to expect out of these technologies.)

In 2009, India should see a great deal of activity happening in the telecom sector. 1. 2G would continue its unabated subscriber addition with another 100 million new users.
2. After a few years since its been in the horizon, 3G would finally see the light of the day.
3. Wimax would see some metro action in the second half of the year.
4. Wi Fi/ VoIP would serve the enterprise segment as the most favored data/voice transfer mechanism

However in terms of mass absorption and usage, more than 98% of the consumers will depend on the 2G network and fixed line access for communications and internet. The consumer acceptance and usage rates would directly depend upon the cost of ownership or per unit costs of communication. From a technology, infrastructure and company’s perspective, the government policy structure, licensing fees, USO levies and usage charges need to be more transparent and less inhibiting. 2009 is going to be an election year in the country, which would mean truck loads of populist measures. The exchequer would try and recover the money from the licenses, levies and usage charges in the sectors such as telecom. If that happens, then the roll out of these technologies could be seriously impeded.

Going back to the discussion on technologies:

2G with its rock bottom tariffs would be the choice of the majority who use mobiles for little more than voice and texting. We have been adding close to a 100 million users for last three years in succession and this trend will continue till 2012. All this subscriber addition would happen through the 2G (GSM and CDMA) technologies.

BSNL 3G services would start by the end of Jan – Mar 2009 quarter and over the next 9 months, we would see the 3G roll outs in most of the metros and some mini metros. However, the Rs.4040 crore 3G license is prohibitorily priced. In these days of recession, companies may not want to bid on this price. I do not see a profitable standalone business case for pure 3G services for any operator in India. Evidence from around the world is overwhelmingly against such a 3G business case. From the consumer perspective, there are a limited number of high profile, high ARPU consumers who would buy into the 3G, but that is a significant minority.

Wimax also suffers from similar licensing issues. The services are pegged at a licensing fee of Rs.2020 crores and there isn’t even a proper policy structure in place. Tata and reliance which have bought Wimax states, are currently limiting their efoorts to metros and Class A cities at present.

Wimax offers wireless broadband access to a 30 Kms radius. This is of significant importance in a terrain like India to increase internet connectivity and in the years to come Wimax may be the technology which will enable internet savvy panchayats. It will beat 3G in costs, but will be limited in its coverage compared to 3G which will have a greater carpet area.

Given the state of legislations, it will perhaps be a year or more, towards the mid/end of 2010, that mobile communications will feature in Wimax.

Wi Fi and VoIP will power the enterprise segments and the growth in this segment will be directly proportional to the office space and lap top sales.

The introduction of these technologies is heavily subject to two other factors

Mobile Number portability which would increase churn at the high end of the users. This has a profitability impact for incumbents
The spectrum release by the government. Chronic shortage of spectrum spaces and their interplay with the defense forces will impact launch dates.

Net of all things, 2009 will be a year which will be remembered as the launch of 3G. However, I doubt whether there will be a large scale activity in the Wimax and 3G space. 2010 may turn out to be the year when real time activity on field happens with these new technologies. A pro active government intent and policy could make a lot of difference to the sector. Our policy makers and leader would need to take a out of leaf of the Chinese government which is doing the 3G full Monty, full steam across the country.

As an after thought, I would like to add a comparison and analogy between Wireless technologies and The railway system in India.
2G would be the general railway (the way we know it, serving majority of the nation)
3G would be the Shatabdi and the Rajdhani, for a select few who are discerning.
Wimax would be the Local trains (The electric ones) connecting smaller parts of a geography.
Wi fi would be the metro rail connecting cities and businesses (Enterprise segment)